For START-UPS

AWZUM Spektrum is a private and independent business development consultancy with 45 years of sales, advertising, marketing and business development expertise. The business owner has been in general management and business development directorial positions for over 33 years and was also a Business Advisor under the Spring Singapore Business Advisors’ Program for a few years. His specialty is developing SME businesses particularly in branding, sales and marketing, and he is noted to be a trouble-shooter turning situations around when it is at its worst. He has served established SMEs as well as start-ups. An ACTA certified trainer, he also works in collaboration with other trainers whose expertise may differ as in finance, logistics, technology, etc.

Many start-ups have commonly underestimated what it takes to get the business going and growing. Too often many fail to realise that start-ups are like little infants. In the initial years it is the baby who dictates when you sleep and when you wake up. It takes not only the right strategy but also the many sacrifices needed to make a toddling business work and grow. At AWZUM Spektrum we clearly understand, have been through that and have developed the strength, resilience and expertise needed to help you turn up your momentum and even analyse, review and if necessary, reapproach your business model. In business, it is always about the sales performance. The existence and growth of all else cannot be justified without the continuous existence and growth in the revenue of actual sales.